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Here
are some answers to commonly asked questions about why any
businesses (such as your Bed & Breakfast) should advertise on the
Internet:
Q. What are the advantages of internet
advertising?
Q. Why do I need a Web Page?
Q. What if I don't have a computer? Can I
still have a web page?
Q. What's the best way to get started?
Q. Why is Internet Advertising So Cost
Effective?
Q. How Many People are using the Internet
to Look for Goods & Services?
Q. What is the purpose of this directory?
Q. What if we do not have your region
listed?
Q. Why Should I choose the Oz BnB
Directory?
Q. Why Couldn’t I do it Myself?
Q. What can I include on my Web pages?
Q. Our business already has a web site. Why
should we advertise with Oz BnB Directory?
A web page
can explain in great detail your B&B establishment, show a map to
your location, advertise a promotion, talk about what's new at your
B&B, it can show pictures and logos, or simply list the address,
phone number and hours of your business.
Anything you
can do with the most expensive Colour Brochure, you can do on your
Web Page at a fraction of the cost. You can have pictures, graphic
designs, text in various fonts and sizes, testimonial quotes, price
tables, listings of your qualifications and awards, anything.
For less cost
than a small advert in a local newspaper you could be advertising
your Bed & Breakfast 24 hours a day, 7 days a week to the whole
World.
Advertising
in any form of printed publication isn't cheap, and you find
yourself always limited by space, there's just never enough room to
say what you need to say to get the full message across to your
potential clients. With the internet you can reach the widest
possible audience you could imagine.
Every day
thousands of people look for accommodation on the World Wide Web.
Only the businesses that have a web page can take advantage of these
customers.
When someone
wants more information about your Bed and Breakfast they can look at
your web pages. They can do this any time of the day!
Let's face
it, as business owners we have to advertise and why not advertise
your property in a place that operates 24 hours a day year-round.
YOU KNOW WHAT
HAPPENS IF YOU DON'T ADVERTISE ............. NOTHING!
You don't
need a computer to have a web page advertisement. Oz BnB
Directory will design, construct, maintain and host your
advertisement on our Internet Service Provider computers.
Advertisements are available to all users of the Internet - 24 hours
a day!
Many
businesses find that the best way to start is with a
Premium Listing, with one or more
pages to publicize their products or services.
While the
Internet has enjoyed enormous growth over recent years, one
important aspect has been completely overlooked - the specific needs
of small business. Research suggests that all the so-called
"e-commerce" solutions for small business are not only over-priced
but complete overkill. Why spend hundreds even thousands of dollars
when we can get you started on the Internet for as little as $110.00
for a full 12 month premium listing.
With Internet
advertising there are no paper or printing costs. Web Pages are
designed and delivered on a computer screen. The user can press the
Print Button if he wishes, to create a "hard copy" of your message.
With Internet
advertising there are No Delivery or Postage costs, No Long Distance
Calls
Contents Can
be Changed at Any Time. Changing Prices? Special Limited-Time
Promotions? No Problem!
Change the
screen today, and your customers and prospects see your new contents
tomorrow! No brochures or catalogues to scrap, and reprint.
Once your Web
Page is up, it delivers your message 24 hours a day, 7 days a week,
365 days a year.
Estimates
are as high as 100 million people worldwide, and the numbers are
growing all the time.
Our point of
view is this: We are all being forced onto the Internet. We will all
be on-line users eventually, it’s just a matter of time. If for no
other reason, all businesses and professional practices will have
Web Pages eventually, just to stay competitive.
As more and
more consumers venture online, businesses will be 'forced' to have a
web presence no matter how basic. The Oz BnB Directory
can help you get started NOW.
The Oz
BnB Directory was developed to provide the power of Internet
advertising to the Bed and Breakfast industry of Australia.
Our goal is
to provide World Wide Web Internet advertising to every Bed and
Breakfast establishment in Australia at an affordable price.
Oz BnB
Directory is proudly promoting Australian Bed and Breakfast
accommodation around the world.
If you can't
find the Region you need, we will be happy to consider adding a new
category. Just email us with
your request.
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While there
are hundreds of design companies providing Internet services, many
of these are only interested in dealing with businesses that are
prepared to invest thousands of dollars to develop a Web Site.
Unfortunately many of these very same companies aren't prepared to
provide a cost effective service to smaller businesses. The
Oz BnB Directory aims to fill this void. We offer a
truly "cost effective" alternative for small businesses. Our
prices start at only $60.00 for an advertisement that will run for
a whole year.
By using
our services the only costs your business will face when
establishing a web presence will be one low upfront fee.
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We are constantly
striving to improve our rankings in search engines.
So far we have
achieved the following search engine rankings for various B&B
keyword phrases:
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195
First Place Positions |
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587
Top 5 Positions |
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842
Top 10 Positions |
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1157
Top 20 Positions |
All of this
translates to more visitors to our directory and more guests for
you.
Because most
small businesses do not have the time or inclination to sit down and
go through a complicated learning process.
Just as many
small business owners prefer to have an accountant do the end of
year tax returns. Although they could easily do their own returns,
they just don't want to waste their time doing something they know
their account will do better for them.
We believe
the same applies to creating and maintaining an Internet Web
presence. Most business owners prefer to hand everything over to
someone who knows what they’re doing and let them sort it all out.
And you can concentrate on doing what you do best - Running your B&B
business.
You can include all the things that you could not
afford to include in traditional forms of advertising.
For example you could include everything in your
current brochure, editorial reviews of your B&B, menus,
pricing, special offers, customer testimonials, and so on.
The World Wide Web as the name suggests is a big
place. The chances of someone finding your B&B by doing a search on
the Internet is astronomical. Unless you are listed in the first few
results people are unlikely to find and click on a link to your
site. However when people see a B&B Directory they are much
more inclined to visit the site knowing that they will find not just
one B&B but many. This translates to more visitors to your own
site.
Because of the nature of search engines, a B&B
Directory will almost always be given a priority listing in search
results ahead of a single B&B entry.
By using a
specialised B&B directory, potential customers quickly narrow down
their search and can locate your property.
By
advertising in the Oz BnB Directory you will improve
your exposure and drive extra Internet traffic to your own site. We
can supply a direct link from your advertisement in our directory to
your own web site with either a premium
listing or a picture listing.
B&B's within
the Oz BnB Directory network will have more potential
for attracting visitors than if they relied on their own promotional
efforts.
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